The homepage is the digital version of the Boll and Branch storefront.
When designing the Homepage, understanding the key features and criteria that we as a brand want to portray are critical for the customer journey since this is a critical place the customer lands when searching for the brand.
Taking key data from research, A/B testing and best in class designs, my vision was to identify our non-negotiables and find a balance between brand and e-commerce content, making it an immersive experience on desktop + mobile.
key features
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Sticky Navigation
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Side Scrolls featuring my content
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Pop Ups
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Interactive ctas
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Drag and interact feature
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Multiple touchpoints to numerous pages
more touch-points
fewer clicks
maximizing real estate
Developing new features that are best in class for both desktop and mobile responsive sites enables us to showcase more content in a digestible way, making the experience more immersive from a content and e-commerce perspective to increase engagement, click through and conversion rates.
art direction
The goal of art direction was to move away from the standard luxury bedding presentations providing a unique perspective on capturing essentials while threading the needle to tell a story. I wanted to allow the fabric and craftsmanship to take center stage while simple, modern environments allowed those details to create emotive moments.
The results
*ALL IMAGES USED HERE ARE PURELY USED FOR THE PURPOSES OF SWIPE AND INSPIRATION
My vision and strategy as Design Director of Boll and Branch was a platform that could host more robust content, elevated photography and copy. I wanted to take risks on a bolder, more immersive user experience for the consumer, allowing them to go on a journey with us and gain a deeper understanding and falling in love with who we are and why we exist.
