Devacurl est. 1994

Live your curls

Model + Product Imagery

Video Content

Print Collateral

Digital Launch

Work

Model + Product
Photography

We simplified model imagery to be evergreen and showcased a wide range of curls speaking to texture diversity and authenticity to better resonate with our customer. Our goal was to be elevated yet accessible and enable use across all platforms from retail, social and digital.

how-to videos

We optimized them for all platforms and channels - brand, social, paid advertising and retail. In addition to omni-channel they had to be international-ready using captions and simple product adjustments in post to avoid costly captures and editing.

Digital Launch

Our recent digital replatform was the foundation for our digital rebrand. Thinking mobile first, taking key learnings from A/B testing, we leaned into digital best practices to bring an immersive experience to our customers. We introduced interactive touchpoints, more educational content and consistent brand messaging to ease shoppability.

Point of sale

I shared a common experience with other team members at DevaCurl where we aligned personally with the consumer journey and emotionally connected with the community. It was a rich and rewarding time that I believe few get to see in their careers. My leadership abilities took a leap forward because of the nurturing environment which allowed people to feel empowered and take risks with their work. I learned to lead with empathy, roll up my sleeves and go hands-on when needed while inspiring people to find a similar passion in their work.

I learned to lead with empathy,
roll up my sleeves and go hands-on when needed while inspiring people